Laura Friend

Laura Friend is a Regional Director at Amplitude, a company specializing in digital analytics and product intelligence. She has a strong background in strategic solution sales and has made significant contributions to the organization since her arrival. Her role involves overseeing regional growth strategies and enhancing customer engagement through data-driven insights.

Prior to her current position, Laura was instrumental in establishing growth initiatives at ITVX, where she focused on leveraging Amplitude’s capabilities to optimize user conversion and retention. Her experience includes extensive collaboration with various teams to foster a culture of experimentation and data utilization, which has led to improved decision-making processes across departments.12

Laura is recognized for her proactive approach and ability to drive immediate impact within her region, demonstrating a commitment to both team development and customer success.34 She is also involved with the Women in Tech Forum, contributing to discussions on career development and empowerment for women in the technology sector.2

Overall, Laura Friend exemplifies leadership in the tech industry, particularly in the realm of analytics and user experience optimization.