Laura Escobar

Laura Escobar is an experienced Product Designer with over 11 years of experience in software design and leadership.13 She is currently working at the intersection of design tooling and AI at DesignPro as a Senior Product Designer.1 Prior to this, she served as the Design Team Lead at Ravn, where she established and led a distributed Product Design team.12

Career Highlights

Leadership and Team Building:: Laura built a Product Design team from the ground up at Ravn, leading, coaching, and developing 14 Junior to Senior Designers.1 She also created a Product Design trainee program for entry-level candidates, graduating 10 Junior Product Designers.1

Project Experience::

• Led end-to-end Product Design challenges for the Miami HEAT basketball team of the NBA, working on core operations in marketing and basketball operations.13
• Directed strategy, execution, and design for 15 projects from end to end as the Directly Responsible Individual (DRI).1
• Spearheaded the transformation of Visual Language across mobile and web for B2C and B2B touchpoints at Reelgood, a streaming guide with over 5 million users.3

Design Systems:: Laura has established Design System practices as a core service, building systems from scratch for various projects.1 She directed the development and implementation of the design system "Glue" for the Salvadoran Fintech teip, resulting in significant cost savings.3

Skills and Expertise

Laura's expertise spans various areas of product design, including:

• Strategic creativity and business thinking
• User Research and Data Analysis
• Design Systems development and implementation
• Product Discovery and Design Strategy
• Leadership and team management

Personal Approach

Laura describes herself as challenge-driven, advocating for quality, and striving to learn every day.2 She maintains a structured daily routine, starting with reading and planning, followed by team syncs, design reviews, and focused client work.2 Her approach to design is holistic, incorporating DesignOps principles and fostering collaboration within her teams.2

Laura's LinkedIn username is indeed laurieesc, where she shares insights about her professional journey and experiences in the field of product design.45