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Laura Ellner
Founder at UNRACKED
Professional Background
Laura Ellner is a passionate marketing strategist, media innovator, and community builder known for designing creative growth strategies that maximize brand impact and consumer engagement. With her extensive experience in various facets of marketing, Laura has transformed the landscape for fashion and lifestyle brands by establishing UNRACKED Marketing, a dynamic and innovative creative marketing collective and physical storefront. At UNRACKED Marketing, Laura uses her unique skills to partner with emerging visionaries in the fashion industry, helping them carve out their niche and achieve long-lasting success.
Laura's remarkable expertise in social media strategy, influencer alignment, and creative direction has propelled her career forward, allowing her to work with distinguished brands, celebrities, and influencers to create impactful marketing campaigns. Her approach is one that prioritizes authenticity and engagement, ensuring that each piece of messaging resonates with target audiences and builds loyalty over time.
Education and Achievements
Laura's educational background is rooted in the field of communication, having studied Communication Studies at the University of San Francisco. This academic foundation laid the groundwork for her future successes, equipping her with the necessary skills to navigate the complex world of public relations, marketing, and media.
Over the years, Laura has amassed a wealth of experience by holding numerous significant roles in the marketing industry. She began her career as a Marketing Intern at Shop It To Me and worked her way up to the position of Marketing Associate. Her curiosity and ambition led her to further senior positions, such as the Interactive Marketing Manager at PLV Studio and Social Media Manager at renowned fashion label alice + olivia. Laura's strategic insight shone through as she served as the Head of Marketing and Brand Partnerships at Azalea Boutique, where she was instrumental in driving brand success.
As a founder and leader, Laura has contributed to the creation and growth of several successful ventures. She initiated DAZY, showcasing her entrepreneurial spirit and vision for authentic marketing practices. Laura's commitment is not limited to just one venture; she is also the founder of OnTheRacks.com, an acclaimed fashion, lifestyle, and travel website established in 2010. The website caters to an audience yearning for compelling, stylish, and informative content, reflecting Laura's innate understanding of the digital landscape.
In addition to her successful career, Laura has received notable recognition for her contributions within the marketing industry. She has been featured in respected publications such as The New York Times, CNN.com, The Huffington Post, Glamour Magazine, Vanity Fair, Refinery 29, and Teen Vogue, demonstrating her influence and expertise.
Achievements
Laura Ellner's professional journey is marked by a series of impressive achievements and contributions to the marketing world. As the founder of UNRACKED Marketing, she has taken a personalized approach to client partnerships, designing innovative growth strategies that include social media strategy building, influencer and celebrity alignment, branding and creative direction, and dynamic content creation.
Her exceptional skills are further demonstrated by her valuable relationships with influencers, celebrities, and other brands, which, when combined with her thoughtful alignment strategies, have consistently led to remarkable results for her clients. By utilizing tools such as creative copywriting, affiliate marketing, email marketing, website development, and more, Laura amplifies businesses and elevates them to new heights.
Laura's partnerships with high-profile brands, such as Samsung, Diageo, GUESS, Inc., Strathberry, TONI&GUY, Target, and JUUL, showcase her ability to facilitate strategic collaborations that further enhance brand value and consumer engagement.
Through her commitment to delivering measurable results, Laura not only supports brands in achieving their marketing objectives but also fosters a sense of community and belonging among consumers.
In summary, Laura Ellner is a driving force in the marketing and creative industries, with years of experience, educational background in communications, and a track record of innovative strategies that lead to measurable growth and loyalty. Her dedication to authentic messaging and the community-building aspect of marketing sets her apart as a pioneer in her field. By continuing to evolve with industry trends, Laura remains at the forefront of marketing, poised to impact fashion and lifestyle brands significantly in the years to come.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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