Laura Connors

Laura Connors serves as the Senior Vice President of Membership at the National Parks Conservation Association (NPCA). She has been with NPCA since 1998, dedicating her career to connecting members with the beauty and challenges of national parks. Over the years, she has held various roles within the Membership department, ultimately becoming Vice President in 2015.12

Professional Background

• Tenure at NPCA: Laura has spent more than two decades at NPCA, focusing on membership engagement and advocacy for national parks.
• Passion for Parks: Known as a “park junkie,” she actively visits both new and familiar national parks, reflecting her deep commitment to conservation.12

Skills and Expertise

Laura is recognized for her practical and detail-oriented approach to direct marketing and membership strategies, which have significantly contributed to NPCA's outreach efforts.34 Her expertise encompasses:

• Membership growth strategies
• Direct marketing
• Engagement initiatives that connect members with conservation efforts

Current Role

In her current position, Laura leads initiatives aimed at expanding NPCA's membership base and enhancing member experiences. Her work is pivotal in fostering a community that supports the preservation of America's national parks.56

Laura Connors is based in Washington, D.C., and remains a vital figure in the conservation community through her leadership at NPCA.