Laura Colona

Laura Colona is a B2B Marketing & Communications Leader with extensive experience in the Out of Home (OOH) advertising industry. She previously served as the Executive Vice President, Commercial Marketing Officer at the Outdoor Advertising Association of America (OAAA).2

Professional Highlights:

• During her time at OAAA, she launched a significant advocacy program focused on OOH education for brands and agencies1
• She formed the OAAA Brand Council, which included leading advertisers like IBM, Pepsi, L'Oreal, Allstate, and Logitech1
• As of early 2024, she joined Talon as Senior VP Marketing for North America1

Professional Approach: Colona is passionate about the OOH industry, particularly appreciating its collaborative community spirit. She describes the industry as a unique ecosystem where competitors come together to champion the value of Out of Home advertising.1

Personal Interests: Outside of work, she enjoys:

• Listening to and experiencing live music
• Playing electric bass guitar
• Cooking and entertaining
• Outdoor activities, having recently moved to the beach on Long Island
• Aspires to learn Italian1

Her professional philosophy emphasizes continuous learning, encouraging newcomers to the industry to "not be afraid to ask questions".1