Laura Briar

Laura Briar is an experiential marketing, strategy, and event production specialist with a strong track record in creating engaging environments and experiences for top B2C and B2B brands.

Her focus spans various areas including custom fabrications, private events, trade shows, mobile tours, pop up shops, and virtual events. She excels in strategy, logistics, consumer journey, vendor relations, staffing, client relationships, and budget management.

Laura Briar has worked with renowned brands such as Nespresso, Diageo, American Express, Marriott, VH1, AT&T, Eddie Bauer, Revlon, DKNY, Svedka, H&M, and Refinery29 among others. She has also been involved in key festivals like SXSW, CES, Coachella, Lollapalooza, Ultra Music Festival, NYFW, and Sundance Film Festival.

Her educational background includes studies at The Peddie School and business and marketing education at the University of Richmond - Robins School of Business.

Laura Briar has held positions such as Senior Producer at Enthuse Marketing Group, LLC, Account Supervisor at MKTG, Senior Producer & Event Director at BMF Media, Global Events Manager at Zinio, Account Manager at Operative, Marketing and Events Coordinator at Joseph Abboud, and Mens Fashion Assistant at FACTORY PR.