University of South Carolina

Digital Marketing Strategist  -  Graphic Designer

Reporting to the VP of Marketing at a mobile app observability solution based on OpenTelemetry, responsible for driving brand awareness and expanding our GTM strategy to achieve revenue and retention targets through both new and proven marketing channels.

• Developed and executed a corporate marketing strategy to enhance Embrace's brand awareness and market positioning within the mobile engineering, DevOps, and SRE communities.

• Led the development, optimization, and maintenance of the company website, ensuring it effectively communicates the brand value and drives engagement and conversions.

• Spearheaded the organic social media strategy, achieving a 42.4% increase in page reach and a 43.5% increase in engagement within 6 months.

• Managed developer relations initiatives, identifying and engaging in key conversations on Reddit, GitHub, and other developer forums, resulting in a measurable increase in brand awareness.

Embrace

Marketing Manager

Recruited by the CSO of the event management, ticketing & engagement technology provider to steer all day-to-day marketing activities, refresh the brand & marketing communications strategies, and play a key in realigning the business, its offering, and clientele to virtual event strategies during the COVID-19 crisis.

• Injected data & customer research-driven strategies across the business to better understand client buyer behavior — successfully identifying voids in the marketplace and helping craft a GTM strategy & marketing playbook to maximize client value, optimize conversion, and drive opportunity.

• Worked closely with leadership to identify gaps within the COVID-19 event environment — pivoting existing tools to enable safe in-person, hybrid, and virtual experiences and laying the groundwork for business continuity and unprecedented growth during the pandemic.

•  Developing, launching, and optimizing digital and social media campaigns. Consistently refining strategy and tactics to improve campaign performance. Collaborated with sales and product teams to optimize website and landing pages for improved conversion rates.

Event Farm

Brand & Digital Marketing

Recently acquired by Google. Recruited into the Deutsche Telekom-funded Edge Computing Startup as a direct report to the CMO — positioning the organization as the go-to industry resource for connecting Edge developers with the world's largest mobile networks to power the next generation of applications.

• Chief architect of the company’s go-to-market strategy, brand messaging, and visual storytelling — developing easy-to-understand creative focused on augmented reality gaming, self-driving vehicles, machine learning, and other use cases to engage, educate, and attract customers effectively.

• Applied expertise in paid (SEM) and organic search (SEO) campaigns to target multiple developer audience segments - Implemented a connected CRM featuring extensive marketing automation to improve communication, enhance experience, and optimize acquisition cost across all touch-points. 

• Built high-profile partnership programs and co-marketing activities to drive brand relevance and customer growth — working with Deutsche Telekom, Niantic, Samsung, and key industry influencers at Mobile World Congress to debut the world’s-first edge computing AR game and generate 24,000 leads.

MobiledgeX, Inc.

Director, Digital & Growth Marketing

• Co-founded full-service creative agency focused on B2B marketing & communications in the technology space — growing profitable client relationships with Twilio, Factual, Ericsson, Ford Motor Company, Yahoo!, Flurry, OATH/AOL, AppLift, and Google within 12 months of launch.

• Planned, organized, and conducted internal operations — creating a culture of process, best practices, and measurement to efficiently deliver strong performance for clients.

• P&L leader and owner of the agency’s brand vision, identifying market white space, crafting a differentiated positioning, mapping portfolio of new service, and articulating the pitch — proactively consulting clients at a higher level with thought leadership to drive growth.

• Executed connected car technology hackathon event for Ford — introducing numerous top developers to the brand’s developer program and spawning innovative wearable integrations, voice-based e-commerce capabilities, and driver behavior measurement apps during the 24-hour event.

• Key partner to Ericsson for B2B engagement — launching an influencer strategy at Mobile World Conference to successfully generate viral social buzz with new audiences and elevate the brand’s positioning as an industry leader.

DevMode Strategies

President & Co-Founder

• Amid the company’s expansion into Europe, approached by leadership to step into an expanded role — serving as the lead for business operations and P&L management while directing all marketing & membership efforts to establish a foothold across the EU and drive continued growth in the US.

• Built and mentored a six-member multinational support team dedicated toward priority initiatives — refocusing existing personnel & hiring new talent, injecting process & strategy, managing key partner relationships, and successfully steering the company into and through rapid growth.

• Architected multichannel strategy around organization benefits, activities, and updates — conducting ongoing market research & demographic profiling to identify unmet opportunities ahead of the curve while evolving the brand & messaging to cater to the organization’s newly expanded global audience.

• Implemented digital & social tactics focused on building community, elevating value, and growing service usage within the existing base while proactively engaging prospective members in creative ways — successfully increasing retention, membership, and revenue on both continents.

• Created new strategic partnership service offering to help member businesses capitalize on the association’s relationships with individual developers — conceiving & selling in mutually beneficial content & event strategies to drive member recruitment efforts and business goals.

Application Developers Alliance

Vice President, Membership & Marketing

• Recruited to join the Google-backed technology & software development-focused trade association as an early strategic hire — charged with building the brand, steering marketing communications, liaising between members & internal teams, and driving growth of the global 33,000+ developer member network.

• Played a key role in architecting membership benefits from the ground up — delivering a strong offering around political advocacy, professional development, and legal consulting to promote industry initiatives & member success. 

• Served as internal brand steward and architect of the digital vision, launching and growing all communication properties spanning collateral, website, CRM, email, content, and social media strategy — quickly growing followings on Facebook, LinkedIn, and YouTube while building Twitter to 32,000+.

• Partnered with senior leadership to conceive and execute PR and event strategies — generating government awareness, stimulating access, and increasing the organization’s relevance with clients.

• Stepped up as a force for fresh thinking, new service ideas, and creative ways to expand membership — introducing a small business membership category that would become a significant revenue stream.

Director of Membership

KEY QUALIFICATIONS:

MULTIDISCIPLINARY STORYTELLER
Curious brand advocate known for rigorously questioning and analyzing every angle — pairing technology, channel, and message to drive consumer action.

CHANGE AGENT 
Master problem solver highly capable at bringing together the right resources to conceive, negotiate, and sell-in strategies that enhance brand and business value.

BRIDGE BUILDER
Skilled at bridging the gap between business, technology, and creative stakeholders — empowering them to think critically, challenge the status quo, make the complex simple, unlock decision making, and produce results.

HANDS-ON BUSINESS DRIVER
Entrepreneurial-minded with a natural bias for action — assembling the right parties & resources, leading by example, and balancing guidance & autonomy to motivate results.

BRAND FOOTPRINT:

TECHNOLOGY • Google • Facebook • Snapchat • Amazon • Twilio • Ericsson • Intel • Microsoft • Yahoo!/Flurry • AOL • Dolby Digital • Niantic • Factual • AppLovin • Branch Metrics • OpenX • ENTERTAINMENT • CBS Interactive • Spotify • Pandora • FINANCIAL • American Express • MasterCard • PayPal • Intuit • TELECOM • Deutsche Telekom • AT&T • Verizon Wireless • Sprint • CONSUMER ELECTRONICS • Samsung • Sony • Panasonic • BlackBerry • AUTOMOTIVE • Ford

TECHNICAL DOMAIN:

Social Media Platforms | LinkedIn • Facebook • Twitter • YouTube

Social Media Advertising | LinkedIn Marketing • Facebook for Business • Twitter Ads • HubSpot Marketing Hub • SEMrush • AdRoll

Search Advertising | Google Ads • YouTube Advertising • SEMrush • Adobe Advertising Cloud • Google Marketing Platform

Analytics, Insights, & BI | Google Analytics • Mixpanel • Adobe Analytics • Kissmetrics • YouTube Creators Studio • Facebook Creator & Insights • Twitter Insights • Tableau

CRM | Salesforce • HubSpot

Web | HTML • CSS • Javascript • WordPress • CMS

Graphic Design & Video Editing | Adobe Photoshop, Illustrator, Dimension, InDesign, Premiere Pro • Final Cut Pro • Figma • Sketch

Laura Bolos