Laura Berens

Laura Berens is the CEO and Founder of Love and Fit, a company she established to provide activewear that meets the needs of nursing mothers. Originally from South Dakota, Berens has a background as a competitive athlete, which influenced her approach to creating functional and stylish sportswear for women.23

Her journey began post-pregnancy when she struggled to find suitable sports bras that catered to her lifestyle as an active, nursing mother. This challenge inspired her to launch Love and Fit, which focuses on high-quality activewear designed for comfort and performance.3

In addition to her role at Love and Fit, Berens is also involved in business development and entrepreneurship coaching, helping other entrepreneurs in product development and digital marketing.14 Her professional expertise spans eCommerce, sales, and marketing strategies, making her a versatile leader in the activewear industry.1

Berens is also known for hosting the "Time To Be You" podcast, where she shares insights on entrepreneurship and personal development.4