Laura Watkins

Laura Baker is a seasoned marketer with over a decade of experience in digital marketing, specializing in travel and tourism, consumer tech, B2B tech, retail, gaming, higher education, and non-profits. She has worked both in-house and at agencies, developing strategies for integrated digital brand campaigns, paid social and digital programs, content creation, influencer programs, and website management. She has experience with Spredfast, Salesforce, Adobe Analytics, Google Analytics, Marketo, and WordPress. Laura's passion for social enterprise led her to Notley Fellowship, where she served as a fellow. She firmly believes in the power of social good and financial success working together. Laura is a graduate of The University of Kansas where she earned a B.S. in Journalism with an emphasis in Strategic Communications. In her free time, Laura enjoys training dogs, volunteering, and cheering for Kansas City sports teams.