Laura Bacco

Laura Bacco is the Director of Integrated Media at UM Worldwide, a prominent global marketing and communications agency. She has built her career in media planning and management, demonstrating expertise in integrated media strategies.

Professional Background

• Current Position: Director, Integrated Media at UM Worldwide.
• Previous Roles: Bacco has held various positions within UM, including Senior Manager and Manager in Portfolio Management, showcasing her progression and deepening expertise in the field.1

Education

• Alma Mater: Hobart and William Smith Colleges, where she likely developed foundational skills that have supported her career in media and marketing.1

Skills and Expertise

Bacco's role involves overseeing integrated media campaigns, which require a blend of strategic thinking, creativity, and analytical skills. Her experience suggests a strong capability in managing complex media portfolios and collaborating with diverse teams to achieve client objectives.

Location

She is based in the United States, contributing to UM Worldwide's operations on both national and global scales.1

Laura Bacco's professional journey reflects a commitment to innovation in media strategy, positioning her as a significant player within the marketing industry.