Laura Anderson

Laura Anderson is a seasoned communications professional who has recently been appointed as the Chair of Technology for the Americas at Burson, a new public relations firm set to launch in July 2024.12 Here are some key details about her background and new role:

Professional Experience

Intel Corporation: Anderson spent nearly 20 years at Intel, culminating in her role as VP of Global Marketing and Communications and GM of the Global Communications Group.1 This extensive experience at a major technology company has given her valuable expertise in managing reputation and building business in the tech sector.

DeepMind: After her time at Intel, Anderson worked for two years at DeepMind, the artificial intelligence organization. She served as Senior Communications Adviser and Acting Head of Communications, where she was responsible for the organization's communications strategy and reputation management.1

Consultancy Work: Most recently, Anderson led her own consultancy, providing strategic communications, talent development, and operations-related advice to Fortune 500 and privately held semiconductor, software, and tech-adjacent companies.1

New Role at Burson

Anderson's appointment as Chair of Technology for the Americas at Burson is part of the merger between BCW Global and Hill & Knowlton, which will create one of the largest PR firms globally.12 Her role will officially begin on July 1, 2024, coinciding with Burson's launch. In the interim, she will start working with BCW on April 22, 2024.13

Expertise and Value

Kristine Boyden, who will be BCW CEO for the Americas at Burson, highlighted Anderson's expertise, stating that her experience in managing reputation to build business will be "enormously valuable" for clients across the Americas and the global network.1

Anderson's appointment is part of a series of high-profile hires for the soon-to-be-launched Burson, which will have more than 6,000 employees in 43 markets worldwide.12