LaToya Townes, MS

LaToya Morgan is a marketing professional with over a decade of diverse experience in B2B and B2C organizations; she has significant expertise in empowering companies to prioritize customers' needs and pain points, building better brand and customer experiences, and advising on services/products development and improvement. LaToya is a customer insights analyst at CareFirst BlueCross BlueShield, where she uses her consultative approach to gather insights and improve customer engagement and brand loyalty; she also has extensive experience in brand strategy, journey maps, brand positioning/image research, data analysis, and visualization.

Previously, she worked as a brand strategist, senior market research analyst, and market research analyst at Stanley Black & Decker, providing strategic direction to organizations in brand equity, market communication, and advertising effectiveness research. LaToya has also leveraged customer/consumer insights to guide successful strategies around product launches and innovation and product development research. She has written research papers on various marketing-related topics such as brand experience (BX), employee experience/engagement research, and brand health tracking, making her an invaluable asset to any organization.

LaToya earned a Bachelor of Business Administration from Temple University, where she majored in Legal Studies in Business and minored in Management Information Systems; she also completed a Master's degree in Marketing/Marketing Management, General at the University of Maryland University College, strengthening her marketing and branding know-how.