LaToya Dove

LaToya Dove is a seasoned marketing professional currently serving as the Social Media & Influencer Manager at Black Opal Beauty, a position she has held since January 2023. Prior to this role, she was the Marketing Manager at WorkChew from October 2021 to January 2022, where she led various marketing initiatives including social media, paid advertising, email marketing, influencer marketing, public relations, and event planning.12

Professional Background

LaToya has over seven years of experience in marketing across different industries, particularly in beauty and technology. Her career highlights include:

• Social Media & Influencer Manager at Black Opal Beauty (2023 - Present)
• Marketing Manager at WorkChew (2021 - 2022)
• Community Associate at WeWork (2020 - 2021)
• Operations Specialist at Grubhub (2019)
• Director of Marketing and Social Strategy at Love & Luxe Collegiate (2017 - 2019)

In addition to her managerial roles, LaToya has worked as a Natural Hair Influencer and Content Creator, demonstrating her versatility in the marketing field.12

Education and Certifications

LaToya holds a Bachelor of Arts in Journalism and Media Studies from Rutgers University, complemented by a minor in Theater Arts and Entrepreneurship. She has also obtained several relevant certifications:

• Influencer Marketing Strategy from Rutgers University (March 2022)
• Leading a Marketing Team from LinkedIn (October 2021)
• SEO: Optimize Your Social Media Profiles from LinkedIn (September 2021).12

Skills and Advocacy

LaToya is known for her expertise in:

• Social Media Marketing
• Event Marketing
• Influencer Marketing
• Content Development
• Community Management

She actively advocates for creators and is passionate about empowering women to embrace their natural hair both in personal and professional contexts.2