Laston Charriez

Laston Charriez is a seasoned Senior Marketing Executive with over 25 years of experience specializing in global brand building, brand restructuring, go-to-market strategies, and talent management.

His expertise includes operations management, P&L management, and brand restructuring using digital marketing approaches to effectively manage organizational resources.

Some of his notable achievements include implementing a $1B marketing strategy for 'Just Bare Chicken,' growing Western Union's digital marketing to reach 6M members, and launching Western Union services at 8K Walgreens locations.

Laston Charriez has a strong educational background with degrees from Purdue University in Marketing, Management, and an MBA, coupled with teaching experience at various universities and leadership roles in reputed organizations like P&G.

Currently seeking new career opportunities to utilize his skills in global brand building, service cultures development, channel management, and operations management, Laston Charriez can be contacted at (513) 319-8415 or charriezlaston@gmail.com.