Lars Topp

Lars Topp is a seasoned Senior Marketing Technology Consultant with a strong background in architecting and implementing end-to-end digital marketing & automation solutions primarily based on the Adobe Marketing Cloud.

Previously, Lars worked as a Delivery Technology Architecture Manager at Accenture Technology, focusing on Enterprise-, Solution-, and Application Architecture.

Before Accenture, Lars held the position of Lead Architect Technical Development Manager at Wunderman Nordic – a brand under Y&R (Young & Rubicam) – where he spearheaded the CRM architect and developer department, delivering multi-channel conversational marketing solutions and digital campaign management.

Lars also gained valuable experience as the Lead Account Architect for Tryg insurance at CSC Denmark, overseeing the infrastructure strategy and road map, new products and services, outsourcing contract compliancy, customer consultancy, and leading the account architect team.

Earlier in his career, Lars served as a Senior IT Architect consultant at IBM Denmark, specializing in application and infrastructure integration, server migration, consolidation, relocation, enterprise architecture, operability, and high availability. He contributed to significant projects within IBM EMEA.

Lars pursued his education at the IBM Architecture School and obtained a Bachelor Of Science In Computer Engineering from the Engineering College Of Aarhus.