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Lars Spickers
Professional Background
Lars Spickers is a dynamic and innovative professional with extensive experience in project management, marketing, and community engagement. Currently, he serves as the Project Manager for the Global Community at Zwilling J.A. Henckels AG, where he leverages his expertise to enhance global community initiatives and strengthen the brand’s presence in the culinary world. His background reflects a diverse career trajectory, showcasing a blend of leadership, creativity, and strategic thinking that has allowed him to effectively manage projects and foster successful relationships with various stakeholders in the culinary and food industry.
Throughout his career, Lars has held several significant positions, gaining valuable insights into market dynamics and customer engagement. Notably, he was the Senior Marketing and Content Manager at Chefkoch GmbH under Gruner + Jahr, where he played a pivotal role in shaping the company’s marketing strategies. His previous tenure as Influencer Relations and Marketing Manager at the same organization further amplified his skills in harnessing the power of social media and digital marketing to reach broader audiences. Lars's expertise in influencer marketing not only added value to Chefkoch GmbH's initiatives but also established a lasting impact on brand visibility and engagement.
Lars started his professional journey as a Praktikant in Change Management and Internal Survey at Deutsche Telekom, where he gained a foundational understanding of corporate structures and internal communication strategies. His dedication to excellence led him through a series of progressively responsible roles, from a student assistant at Gess & Partner in the IT department to working in customer service at Ikea Group and eventually to managing customer relations and purchasing at Homerun Records Internet Music Distribution.
His ability to adapt and thrive in diverse environments has equipped him with a rich skill set, including project management, content creation, marketing strategy, and community engagement. Lars is known for his approachable demeanor and collaborative spirit, making him a respected leader among his peers.
Education and Achievements
Lars Spickers studied at the University of Duisburg-Essen, where he acquired a solid educational foundation that has played a crucial role in his career development. His time at the university not only provided him with academic knowledge but also enhanced his critical thinking and analytical skills, essential for navigating the complexities of modern marketing and project management.
In addition to his formal education, Lars has made noteworthy contributions to the field of marketing and community management. His role as the Community Event Manager at Chefkoch GmbH demonstrates his commitment to fostering community relations and orchestrating engaging events that resonate with audiences. Lars's passion for food and community-building shines through in all his endeavors, further solidifying his reputation as an effective communicator and project leader in the culinary landscape.
Lars's accomplishments also include spearheading innovative marketing campaigns that effectively leveraged influencer partnerships to enhance brand awareness and loyalty for prominent cooking and culinary blogs. His strategic insights have led to the successful execution of multifaceted projects that celebrate food culture and community engagement.
Achievements
- Project Manager for Global Community at Zwilling J.A. Henckels AG: Leading strategic initiatives that expand the company’s global footprint in the culinary market.
- Senior Marketing and Content Manager at Chefkoch GmbH: Developed and executed marketing strategies that significantly increased brand engagement and audience reach, establishing impactful partnerships with culinary influencers.
- Influencer Relations and Marketing Manager: Created tailored influencer collaboration strategies, driving significant traffic and engagement to digital platforms.
- Community Event Manager: Organized and managed successful community events that fostered connections among culinary enthusiasts and influential chefs.
- Early Career Development: Gained diverse experience across various roles, including change management internships and community-focused positions that honed his abilities to address customer needs and enhance service delivery.
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