Lars Nilsson

Lars Nilsson is a seasoned professional with over twenty-five years of experience in sales and revenue operations within the technology sector. He is a global leader in enterprise software and selling solutions.

Prior to his role at Snowflake, Lars was the CEO of SalesSource, a top Revenue Operations consulting firm, where he specialized in industry best practices and advising on sales operations optimization and inside sales team development.

Lars Nilsson is widely recognized as the Architect and Author of Account-Based Sales Development (ABSD), a methodology that revolutionized how businesses engage high-value targets to build pipeline, now adopted by numerous sales organizations worldwide.

In addition to his role at Snowflake, Lars has held key positions at prominent tech companies like Cloudera, ArcSight/Hewlett Packard, Riverbed Technology, and Portal Software, all of which achieved IPOs. His career began at Xerox Corporation, where he excelled in their Management Training Program.

Lars Nilsson has extended his expertise as a Revenue Advisor, Scout, and Go-To-Market (GTM) Consultant to various Silicon Valley Venture Capital firms, aiding portfolio companies in implementing cutting-edge sales technologies and processes for enhanced revenue operations. Mentoring sales teams remains one of his primary passions.

His educational background includes a Bachelor of Science degree in Business Economics from the University of California, Santa Barbara, and a General High School Diploma from Chadwick School.