Lars Milde

Lars Milde is an award-winning modern marketer and results-driven business leader with a strong passion for data and analytics.

His work focuses on educating business individuals about how modern software solutions and services can enhance business outcomes.

Lars is recognized as an innovative thinker and creative problem solver with a successful history of leading international and cross-functional teams.

He excels as a natural networker and facilitator, adept at connecting the dots to drive team performance and business unit success.

Lars Milde's professional experience includes roles at Tableau, IBM, and Cognos, where he held various leadership positions in marketing, sales, and program management.

He has served as a Partner Development Manager and Director of Integrated Marketing Campaigns & Events - EMEA at Tableau, a Salesforce Company.

Previously, Lars has contributed his expertise as a Field Enablement Leader at IBM, where he also held roles in marketing, strategy, and portfolio management.

His career journey includes positions such as European Marketing Lead, Business Analytics Software at IBM, and Senior Manager European Programs and Online Marketing at Cognos, an IBM Company.

Before entering the tech and marketing field, Lars gained valuable experience in sales and management through roles such as Assistent to the Managing Director of Purchasing/Sales at Möbel Walther AG and as a Trainee at Wrigley.

Lars Milde combines a deep understanding of technology, marketing strategies, and team leadership to drive business success and foster innovation.