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Lars Madsen
Chief Marketing Officer at Basware
Lars Madsen is a seasoned Chief Marketing Officer at Basware, a renowned Finnish software company, overseeing all global marketing functions.
With an extensive background in international marketing and strategy development, Lars excels in leading organizations through intricate digital transformations.
Lars Madsen's expertise lies in crafting effective marketing strategies to enhance digital services, elevate customer experience, and drive growth in the SaaS and imaging sectors.
He is recognized as a proficient communicator and motivator, proficient in people management, and fostering a culture of collaboration within teams.