Lars Maat

Lars Maat is a digital marketing expert and entrepreneur based in Rotterdam, South Holland, Netherlands. He is the Company Owner of Maatwerk Online, a digital marketing agency he founded in September 2013.1

With over a decade of experience in the field, Lars specializes in various aspects of online marketing, including:

• Search Engine Advertising (SEA) for Google and Microsoft
• Social media advertising across platforms like Facebook, Instagram, LinkedIn, Snapchat, Pinterest, and TikTok
• Search Engine Optimization (SEO)
• Web development
• Facebook Messenger bots
• Google Analytics and Google Tag Manager implementation1

Lars is highly qualified in his field, holding certifications from major platforms:

• Google Ads Qualified and Google Analytics Qualified since 2012
• Microsoft Ads Qualified (formerly Bing Ads) since 2015
• Facebook Blueprint Certified since 20181

In addition to Maatwerk Online, Lars is also the Company Owner of fbwincode, a business he started in April 2014.1 He has worked as a freelance consultant for various companies, including Smart Internet Media, Teleperformance, and DTG, among others.1

Lars is passionate about sharing his knowledge and helping companies increase their online revenue. He is open to high-level online marketing brainstorming sessions and speaking opportunities.1 His expertise is recognized in the industry, as evidenced by his invitations to speak at events like ADworld Experience in Bologna.3

Throughout his career, Lars has demonstrated a commitment to staying current with the latest trends and technologies in digital marketing. He regularly shares insights and updates about changes in the industry, such as recent modifications to Google Ads shopping feed requirements.2