Lars Grønkjær is a globally experienced executive with expertise in e-commerce within the retail and travel industries. Lars has worked with some of the biggest companies in the world, enhancing his knowledge and expanding his skill set. He has used his expertise in enterprise sales and solution selling, management consulting, and execution to influence the e-commerce industry. Lars has held various senior positions, including a Senior Regional Vice President and a Director in Nordics. He has also founded Groenkjaer.com and co-founded epteca. Lars's skills have contributed to the success of previous companies he has worked for, showcasing his strategic ability to develop solutions and facilitate operational and procedural planning. Lars' understanding of the cultural differences he has encountered in his global career highlights his in-depth analytical and strategic ability to problem-solve holistically.