Lars Fankhauser

Lars Fankhauser is the founder of LAVAVIDEO, a company that helps Swiss businesses increase their return on investment through video marketing, allowing them to focus on product development.

Many services and products get lost in the vast sea of social media. Consequently, companies turn to marketing to boost their presence and stand out from the competition.

Unfortunately, this often leads to a waste of resources on ineffective advertising efforts.

Done right, video marketing is the quickest path to success. However, many small and medium-sized enterprises make the mistake of imitating the mass marketing strategies of larger firms in their industry without understanding their objectives or having the corresponding budget.

Effective video marketing for SMEs is not about reaching the masses but rather entails precise target audience determination and a tailored strategy, which is what LAVAVIDEO specializes in.

Lars Fankhauser is passionate about experimenting with the latest technologies and software to maximize the impact of videos. He takes pride in being a dedicated father of two, enjoys good food, and considers coffee culture to be essential to his life.

If you are interested in a personalized strategy session, you can reach out to Lars Fankhauser on Linkedin or via email to schedule a free consultation directly with him.