Lars Exeler is a seasoned sales and marketing expert in the B2B SaaS industry. With a professional background in economics, engineering, and management consulting, he is a passionate advocate for the opportunities of technology and new media for businesses. Lars is particularly curious about digital transformation trends, the changing working environment and customer journey flow. He is well-versed in customer journey, data analytics, B2B SaaS bow-tie sales, Kanban in sales processes, SEO, social media marketing, content marketing, OKRs, agile transformation, strategy, and teams. Lars has a Bachelor of Science in Economics and Engineering from the University of Bremen. He has held several roles in Modell Aachen GmbH, including Head of SaaS Sales, Sales Manager, and Office Lead Munich. Lars is a detail-oriented individual who believes in trial and error, feedback loops, and continuous improvement.