Rhode Island School of Design

Creative Director at Glu Mobile

Skills: Animation Direction · Team Management · Build Strong Relationships · Art Direction

Muus Collective

Art Director

o Transitioned to a Creative Leadership position on the Growth Marketing Team: pitched and created static and animated marketing campaigns across a range of social platforms 

o Applied qualitative and quantitative learnings and persona data to marketing creative

o Managed a team of Artists and Animators in a remote setting

o Oversaw effort to prepare game for handoff to external team; identified and paired team members with new opportunities across EA

Electronic Arts (EA)

Senior Art Director

2018 - 2021

Creative Director: Diner DASH Adventures, Undisclosed Project

o Set Visual Style: directed product from prototype to live ops

o Drove creative strategy to evolve the brand

o Vision holder for the Diner DASH Adventures story: worked with Designers to create narrative for 35 chapters of core content and 30+ in-game events; contributed to quest design and wrote in-game dialogue

o Led recurring game jam sessions and other incubation exercises
    
o Participated in UXR and focus groups; translated qualitative persona data into creative and strategic decisions

o Managed and mentored a team of ~20 cross-disciplinary creatives, including Game Artists, UI/UX, Animators, and Designers
    
o Wrote and directed five unique trailers for Diner DASH Adventures; worked closely with Marketing Manager to create strong brand campaigns for UA 

o Collaborated with Producers and Art Managers to establish, scale, and manage an Art Team in Hyderabad, India

2014 - 2018

Studio Art Director: Diner DASH 2015, Cooking DASH 2016, Restaurant DASH with Gordon Ramsay

o Set Visual Style: directed product from prototype to live ops

o Revised and updated the aesthetic of the Diner DASH brand

o Scaled and managed internal team of Artists, including Game Artists, UI / UX, and animators

o 2012 - 2014

Hotel Transylvania DASH, Deep Sea Deli, 

o Set Visual Style: directed product from prototype to live ops

Glu Mobile

Creative Director

Skills: Leadership · Digital Illustration · Narrative · Visual Direction · Constructive Feedback · Vector Illustration · Communication · Studio Art · Presentations · Mobile Games · Adobe Illustrator · Adobe Photoshop · Adobe Animate · Figma · Build Strong Relationships · Character Concept Design

Director of Art and Animation

Skills: Leadership · Visual Direction · Constructive Feedback · Vector Illustration · Mobile Games

Lolapps

Senior Animator

Skills: Leadership · Visual Direction · Constructive Feedback · Vector Illustration · Communication

Green Shoe Animation, LLC

Animation Director

Soup2Nuts Animation Studio

Animator

Completed all storyboarding and animation for a spot for Sesame Street.

Magnetic Dreams

Animated, cleaned up, and revised scenes for the children’s web show "Zebrafish".

Fablevision

Designed, boarded, and animated two full spots--one for a viral internet campaign, the other a commercial to be broadcast on Comedy Central and other popular networks for www.vote-d.com, a political group working to create a brand for Tennessee's Democratic Party.

Vote-D

Director, Storyboards, Character Design, Animation

Lead animator for Cartoon Network’s "Squidbillies"; directed a team of animators; met with show creators on a weekly basis; animated keys and tweens; designed props and characters.

Radical Axis

Lead Animator

Flash animator for "Time Warp Trio", a children’s cartoon series on NBC.

Lars Edwards