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Lars C. Pedersen
Founding CEO at SAYSKY
Lars C. Pedersen is a visionary individual who embarked on a journey to create a profound impact through a brand that transcends the mere performance aspect in the running industry. With a background in Design and Communication Management and Economics, Philosophy & Social Science from Copenhagen Business School, Lars has honed his skills and knowledge in various fields. As the Former Founding CEO & CCO at SAYSKY, Former Partner / Managing Director at Wiig Hansen + Pedersen, Former Danish Managing Director at Rip Curl Europe, and Former Danish Marketing Manager at Quiksilver, Lars has a wealth of experience in leadership and management roles within the industry.