Lars Asbjornsen

Lars Asbjornsen is a seasoned marketing and business transformation executive with over twenty years of comprehensive experience in the industry.1 He currently serves as the Managing Partner at The Cloud People Global.1

Professional Background

Throughout his career, Lars has held several key leadership positions:

• Senior Vice President of Marketing at Upwork3
• Various executive roles at Robert Half, including:
  • Vice President of Digital Marketplace Solutions
  • Vice President of Marketing Strategy and Technology
  • Vice President of Online Marketing & Recruiting
  • Director of Online Marketing & Recruiting
  • Lead Strategist

He has also worked as:

• Lead Strategist at Viant
• VP of Strategy & Business Development at e-Merchant Group
• Strategy & Business Development Consultant at ContextVision AB

Expertise

Lars specializes in:

• Marketing strategy formulation
• New business development
• Strategic partnering
• Marketing program development and optimization
• Search engine marketing
• Content marketing
• Marketing automation
• Online recruiting
• Social media marketing
• Operational integration including change management

Education

Lars holds an MBA from the University of San Diego and a BS in Marketing from San Diego State University.

Recent Developments

As of August 3, 2023, Lars expressed excitement about being part of the team to grow The Cloud People (TCP) into a Global Service Now Elite partner.2 This aligns with his current role as Managing Partner at The Cloud People Global.

Lars Asbjornsen's LinkedIn profile can be found under the username "larsasbjornsen".1