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Larry Small
Director of Marketing
Professional Background
Larry Small, MBA, is a seasoned professional with a prolific career in marketing and sales that spans numerous industries and disciplines. With extensive experience in new business development, eCommerce, channel sales, and online advertising, Larry has cultivated a unique skill set that blends marketing acumen with a deep understanding of consumer behavior. His journey began at Ernest & Julio Gallo, where he honed his skills in packaged goods sales, ultimately learning the intricacies of product launch success.
Beyond his tenure with Gallo, Larry's career includes notable positions at major organizations such as Turner Broadcasting System, Georgia Lottery Corporation, and Groupon. His track record illustrates his ability to adapt and thrive in diverse environments, leveraging his marketing expertise to drive brand growth and enhance customer engagement across various sectors.
Education and Achievements
Larry holds an MBA in International Business from Mercer University’s Stetson School of Business and Economics, complementing his academic grounding with a Bachelor of Arts in Mass Media and Communication from The University of Akron. His educational background provides him with a strong foundation in both the theoretical aspects of business and practical applications in marketing and communications.
Larry's roles have included Director of Marketing at Georgia Lottery Corporation, where he strategically directed campaigns to boost brand visibility and consumer interaction. As the Chief Marketing Officer (CMO) at HealthGate, he spearheaded innovative marketing strategies that enhanced the company’s market presence. His extensive background in advertising and brand management is further exemplified through his contributions at Turner Broadcasting System, where he positioned brands for success in the competitive media landscape.
Larry has also taken on various dynamic roles, such as Account Manager at Groupon and Internet Marketing Representative at IAC, where his insights into online marketing trends have led to substantial growth in engagement metrics and revenue generation. Additionally, his earlier experiences as a Business Consultant and Television/Video Producer at Sales Station Consultants have allowed him to merge creativity with strategic planning, demonstrating his prowess in both media production and marketing strategy development.
Notable Achievements
Throughout his career, Larry has successfully managed brand initiatives for a diverse portfolio of companies, including but not limited to Brown-Forman Beverages, Turner Broadcasting, and Interactive Corporation. His ability to leverage multi-channel marketing strategies, particularly in the realms of social media, gaming, and television production, has earned him a reputation as a thought leader in the marketing community. Colleagues frequently commend Larry for his comprehensive understanding of market dynamics, which has translated into successful partnerships and campaigns that resonate with audiences.
Larry's commitment to growth and excellence extends beyond his professional roles; he has been an avid participant in youth and college sports, indicating a strong appreciation for teamwork, leadership, and continuous personal and professional development. His approach to marketing mirrors a sportsman’s dedication, always striving for improvement and excellence in every campaign.
In addition to his corporate roles, Larry serves as a mentor and advisor to upcoming marketing professionals, sharing insights and strategies to navigate their careers successfully. He believes in the importance of fostering the next generation of leaders by providing them with knowledge and best practices that will empower them to make informed decisions. Larry's diverse experiences across various industries and commitment to lifelong learning have made him a valuable asset in the marketing landscape.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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