Larry Metzger

Larry Metzger is the Collaboration Practice Director at Trace3, a technology solution provider based in Irvine, California. In his role, he focuses on delivering tailored collaboration solutions to clients by understanding their specific business challenges before recommending appropriate technologies. This approach emphasizes a consultative strategy, ensuring that solutions are aligned with client needs rather than simply pushing pre-defined products.12

Metzger has extensive experience in the collaboration technology sector and has been involved in discussions regarding the integration of Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS). He has highlighted the importance of understanding customer requirements and the strategic advantages of having a single provider for both UCaaS and CCaaS, while also recognizing that different businesses may have unique needs that require separate solutions.12

Additionally, Metzger has been vocal about the evolving landscape of collaboration tools, particularly in response to competitive pressures from companies like Zoom. He notes that Cisco has made significant strides in enhancing its Webex platform to remain competitive, indicating a shift towards more user-friendly and engaging features that appeal to both business users and consumers alike.2

Overall, Larry Metzger's leadership at Trace3 positions him as a key figure in the collaboration technology space, advocating for solutions that prioritize customer engagement and satisfaction.