Larry Lac

Larry Lac is a seasoned professional with almost 20 years of experience in brand engagement, advertising, commerce, and entertainment.

Throughout his career, Larry has worked with renowned brands, top creative agencies, and major social networks, bringing a unique perspective to how these entities interact, transact, and foster communities.

He is known for his strategic approach, data-informed decisions, and creative flair, excelling in both analytical tasks like working with pivot tables and in creative endeavors such as crafting compelling copy and innovative concepts.

Larry Lac pursued his education by studying Film Production and Screenwriting at New York University, honing his creative skills and storytelling capabilities.

His professional journey includes key roles such as Experiences Lead, Creative Enablement at Meta, Creative Agency Partner at Facebook, Executive Director Global Social/Digital Marketing at The Estée Lauder Companies Inc., Director of Social Media Marketing at Havas, Director of Social Media Arts at TBWA\Chiat\Day, Strategist at 72andSunny, Digital Strategist at Wieden + Kennedy, Producer at Rubenstein Communications, and Assistant Editor of Entertainment Marketing Letter at EPM Communications.

Larry Lac thrives on challenging the conventional methods of advertising, commerce, and entertainment, with a focus on innovating how brands, agencies, and consumers interact and build meaningful communities.