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Larry Kim
CEO of Customers.AI, specializing in Sales Outreach Automation and Data for B2C.
Larry Kim is a prominent entrepreneur and the founder of Customers.ai, a platform focused on sales outreach automation and consumer data for business-to-consumer (B2C) companies. He established Customers.ai in September 2020, aiming to help B2C businesses identify and engage potential customers more effectively, significantly outperforming traditional digital advertising methods by a factor of 10 to 100 times.2
Before founding Customers.ai, Larry Kim was the founder and Chief Technology Officer of WordStream, a well-known pay-per-click (PPC) marketing software company. WordStream, which he started in 2007, managed over $1 billion in ad spend for thousands of customers and was acquired by Gannett for $150 million in 2018.12
In addition to his entrepreneurial ventures, Kim is recognized for his contributions to marketing thought leadership, having published extensively and spoken at various industry conferences. He has been influential in the fields of chat marketing and automation, particularly through his previous work with MobileMonkey, a Facebook Messenger marketing platform he also founded.123
Kim holds a Bachelor of Applied Sciences degree in Electrical Engineering from the University of Waterloo, which he completed in 2000.2 His expertise in marketing technology and data-driven strategies continues to shape the landscape of digital marketing today.
Highlights
When I was in my 20s, I got an investor, Paul Flanagan from Sigma Partners to invest $4 million into my start-up, Wordstream which was under $200k annual revenues and had 7 team members. He took a big chance on me.
I in turn recruited people like Tom Demers who was an even younger kid bar tender to run my marketing team. I took a chance on him and over 1000 other people.
Wordstream was acquired for over $150 million in 2018.
Tom runs a super successful marketing agency.
Other employees I took a chance on are in VP level positions at startups across the country and mega corporations like google and meta. This is the American mindset as described by @Thomashornall here.
