Larry Goodman

Larry Goodman is the Chief Executive Officer (CEO) of HomeVestors of America, Inc., also known as the "We Buy Ugly Houses®" company. He assumed this role in August 2023.13 Here's a comprehensive overview of his career and background:

Professional Experience

At HomeVestors::

• CEO since August 202313
• Previously served as Chief Operating Officer from October 2022 to July 20231

Prior Roles::

• Chief Revenue Officer (CRO) at Jetty (September 2021 - October 2022)1
• Chief Operating Officer, Multifamily at Cushman & Wakefield (March 2020 - September 2021)1
• Chief Operating Officer at Pinnacle Property Management Services (January 2010 - March 2020)12
• Independent Consultant (2009 - 2010)1
• Executive Director at Morgan Stanley/Lend Lease/Equitable Real Estate (1993 - 2008)1

Education and Certifications

• BS in Real Estate from the University of Alabama (1987)14
• Holds several professional certifications, including:
  • Certified Commercial Investment Member (CCIM)
  • Facilities Management Administrator (FMA)
  • Master of Corporate Real Estate (MCR)
  • Real Estate Development Certificate
  • Real Property Administrator (RPA)1

Career Highlights

• Extensive experience in commercial real estate, including acquisitions, asset management, dispositions, and portfolio management13
• Managed assets totaling over $7 billion during his career1
• Oversaw operations for a company managing approximately 175,000 multifamily units and 800+ properties1
• Began his career as a real estate appraiser in Miami, Florida, gaining valuable observational skills4

Leadership Style and Vision

As CEO of HomeVestors, Goodman focuses on:

• Enhancing resources, culture, and value for the company4
• Improving training, technology, and services for franchisees4
• Expanding marketing and advertising strategies to support growth4
• Fostering collaboration among franchisees through shared territories and Advertising Councils5

Goodman is known for his growth-oriented mindset and his excitement about leading HomeVestors into its next phase of development.4 He emphasizes the company's mission of helping people first and buying houses second, highlighting the importance of solving real estate challenges for individuals in difficult situations.5