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Larry Bennett
General Manager, North America at Nord Compo SA
Larry Bennett is a highly skilled professional with a background in international business development, specializing in prepress and digital services. With experience as a freelance consultant, he offered a range of services including distribution, ebook and print strategy, sales, marketing, and finance to various clients.
During his tenure as the president of Bookmasters Distribution, he established a global print-on-demand (POD) distribution network and built a diverse sales team. At Baker & Taylor, he developed TextStream, a POD business, and managed negotiations with digital print providers.
His expertise extends to sales, marketing, and branding, with a focus on the US Latino market and Spanish-speaking regions. He excels in training and managing sales teams, developing brand strategies, and has successfully launched multiple start-ups, including a program for publishing Spanish language graphic novels.
Larry's specialties lie in digital print media, encompassing POD and eBooks, involving contract negotiation, content acquisition, sales, and marketing. He also possesses in-depth knowledge of sourcing and selling in Latin America and Spain, rights negotiation, marketing to the US Latino market, start-up launches, fundraising, and is fluent in Spanish, with conversational proficiency in French and Italian.
A graduate of The Wharton School, Larry Bennett has held key positions in reputable organizations such as Nord Compo SA, Heritage Builders Publishing, Classroom Library Company, BookMasters Distribution, Baker & Taylor, The Healing Project, Public Square Books, National Children's Book Project, ileon.com, and Bennett Industries.