Lara White

Lara White is a seasoned professional with a strong focus on driving engagement and fostering connections between brands and audiences across various marketing channels like digital, content, SEO, social media, and event marketing. She is known for her practical problem-solving skills and decisive action in fast-paced environments.

She holds a BA in Communications from Simon Fraser University, an Associate Certificate in Marketing Communications from the British Columbia Institute of Technology, and has studied Digital Marketing at General Assembly.

Throughout her career, Lara has held several key roles in marketing at UserTesting and TELUS, such as Senior Director, Digital Marketing, Director, Integrated Marketing, Senior Manager, Integrated Marketing, and Event Marketing Manager. At TELUS, she served as a Senior Regional Market Manager, Senior Project Manager in Corporate Communications, and held various Event Marketing Manager positions. Additionally, she gained experience as a Special Events Coordinator at District of West Vancouver.

Known for her adaptability and ability to build bridges, Lara excels in leading teams through change and disruption, having a proven track record of establishing high-performance teams.

Lara's educational background coupled with her extensive experience in digital marketing, content strategy, SEO, social media management, and event marketing make her a well-rounded professional in the marketing and communications field.