Lara Tokarz

Lara Tokarz is a Group Strategy Director at Critical Mass, a digital marketing agency.1 She has been with the company since October 2015, progressing through various roles including Senior Strategist, Associate Strategy Director, Strategy Director, and finally Group Strategy Director in March 2022.1

In her current role, Lara leads accounts such as the US Army, USAA, Sonova Phonak, and Johnson & Johnson.1 She is often involved in pitching with Critical Mass's new business team for both Critical Mass and Omnicom across national and global markets.1 Lara was awarded CMVP (Critical Mass Valuable Player) in April 2022.1

Prior to Critical Mass, Lara's career includes:

• Digital Strategy Director at Juice Interactive (2014-2015)12
• Senior Account Supervisor, Digital Strategy at MSL Global (2013-2014)1
• Marketing Manager, Ecommerce Operations & Promotions at Ulta Beauty (2008-2012)1
• Executive Team Leader at Target (2006-2008)1

Lara is also the founder of Wayward Consulting, where she helps small to mid-level companies with brand planning, digital transformation, and executive/leadership coaching.1

She holds a Bachelor's Degree in Marketing from the University of Illinois Chicago, where she studied from 2001 to 2006.13