Lara Jordan

Lara McKeithan (formerly Jordan) is the Founder & CEO of Pericus Ventures, a digital marketing company that specializes in helping early-stage startups, particularly those from diverse backgrounds, build successful tech businesses.14 She founded Pericus Ventures to merge her two passions: digital marketing and startups.1

Prior to founding Pericus Ventures, Lara's career included:

1. Leading content for 500 Startups, a global venture capital seed fund in Silicon Valley1
2. Heading international marketing and sales at Magency Digital, an early-stage event tech startup1
3. Working in digital advertising at top agencies in New York City1

At Pericus Ventures, Lara uses her expertise to help B2B, SaaS, and ecommerce startups across the country. Her clients have achieved significant milestones, including growing from 0 to 20,000 customers.1 The company name "Pericus" comes from her father's sailboat, reflecting her love for family, sailing, and adventure.2

In addition to her role at Pericus Ventures, Lara is also a Program Director at @TCfounders.3 Her work focuses on supporting underrepresented founders, helping them gain better access to funding and resources.1

Lara is active on social media, discussing topics such as startups, female founders, travel, personal development, and spirituality.3 Her Twitter handle is @larajune.3