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Lara McCulloch
Brand Positioning Expert . helping thousands of 7-8-figure businesses accelerate their growth by standing out in a sea of sameness
Lara McCulloch is an accomplished brand positioning expert and growth consultant with over 25 years of experience in the field.1 As a Fractional CMO (Chief Marketing Officer), she specializes in helping small and medium-sized businesses differentiate themselves and increase their revenue.12
Key Aspects of Lara McCulloch's Career
Expertise:: Lara is known for her ability to create disruptive brand narratives that help businesses stand out in their industries.1 She focuses on brand differentiation and positioning strategies that enable companies to become the preferred choice rather than just one of many options.1
Client Range:: Throughout her career, Lara has worked with a diverse clientele, from multinational corporations like Johnson & Johnson, Kraft, and Shell to small businesses around the world.1
Recognition:: Lara has received several accolades for her work in the industry, including:
- Connect Magazine's Top 40 under 40
- Rejuvenate Magazine's Top 40 under 40
- Industry Innovator title by BizBash magazine
- Spirit of the Industry Award by the CEIA
- Dedication & Leadership Awards by ILEA1
Speaking Engagements:: As an international keynote speaker and workshop facilitator, Lara travels globally to share her expertise.1
Services and Approach
Lara's primary focus is on helping businesses with revenues between $1-10 million to grow by increasing leads, targeting upmarket clients, and improving their closing rates.3 She offers a unique perspective on branding and marketing, emphasizing innovative approaches to self-promotion and industry disruption.2
As a Fractional CMO, Lara provides tailored expertise to drive brand growth and demand, offering growth sessions to build and execute marketing success plans for her clients.4 Her approach involves clarifying and solving sales and positioning problems, often leading to significant business growth for her clients.1
In summary, Lara McCulloch is a highly regarded brand positioning strategist and Fractional CMO who helps businesses differentiate themselves and achieve substantial growth through innovative marketing and branding strategies.
