Lara Marrero

Lara Marrero is a professional who is dedicated to enhancing the connection between brands and individuals through various communication channels.

She is deeply passionate about crafting meaningful spaces with a clear purpose in mind.

Lara Marrero brings a wealth of experience in diverse areas such as trend forecasting, market research, brand strategy, development, storytelling, customer engagement, retail and lifestyle environments, brand activations, and brand localization.

Her educational background includes a study in Psychology, Advertising, Anthropology, and Marketing at Boston University, as well as attending Lake Braddock Secondary School.

Lara has held several significant roles at Gensler, a renowned design and architecture firm, where she served as Principal, Global Retail Practice Leader, Strategy Director, Senior Associate, Studio Director, Regional Marketing Director for EMEA, Marketing Manager, Retail & Lifestyle Strategist, and Marketing Specialist.

Prior to her tenure at Gensler, she was also involved in marketing and creative services roles at renowned organizations like McGraw-Hill Construction, Architectural Record, and Family Education Network.