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    Lara MacKenzie

    Global Communications Leader

    Lara MacKenzie is a highly accomplished marketing and communications leader at HP Inc. She currently serves as the Global Head of Print Communications in Marketing.3 With a strong background in strategic communications and brand management, MacKenzie has a proven track record of driving high-impact, strategic campaigns for global brands in both B2B and B2C technology sectors.13

    MacKenzie's role at HP involves:

    1. Leading transformational communications initiatives
    2. Developing and executing strategic campaigns
    3. Advancing business priorities through integrated communications programs

    Her expertise has been recognized in the industry, as she was named one of PRNEWS' Top Women in PR honorees in 2020.2 This award highlights her ability to create innovative programs that drive business results, especially during challenging times like the global pandemic.

    MacKenzie has been involved in notable projects at HP, including:

    • The "Create What's Next" campaign, which aimed to enhance awareness and participation in HP's Planet Partners ink cartridge recycling program1
    • Driving HP's sustainable impact goals4

    Her LinkedIn profile (username: laramackenzie) showcases her professional achievements and involvement in various HP initiatives.3

    Highlights

    Oct 15 · webbyawards.com
    HP: Create What's Next | The Webby Awards

    Related Questions

    What are some of Lara MacKenzie's most notable campaigns at HP?
    How has Lara MacKenzie's role evolved at HP over the years?
    What strategies does Lara MacKenzie use to drive high-impact campaigns?
    Can you provide examples of Lara MacKenzie's work in B2B and B2C technology?
    How does Lara MacKenzie measure the success of her communications campaigns?
    Lara MacKenzie
    Lara MacKenzie, photo 1
    Lara MacKenzie, photo 2
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    Location

    Denver Metropolitan Area