Lara MacKenzie

Lara MacKenzie is an accomplished marketing communications leader with two decades of experience focusing on B2B and B2C technology across diverse industries like healthcare, education, retail, manufacturing, public sector, and media and entertainment.

She has a strong track record of working with Fortune 500 companies, creating innovative campaigns, launching new technologies and services, and enhancing global corporate reputation and brand visibility.

Lara is a respected advisor and strategist for top-level executives, demonstrating expertise in articulating technology narratives, identifying market positioning strengths, and leading global teams in multifaceted communications projects that encompass various channels and regions.

With a passion for client service, team development, and leadership, Lara thrives in both corporate and agency settings, showcasing specialties in storytelling, corporate reputation management, media and content strategy, C-Suite and executive positioning, industry analyst relations, employee engagement, social media, digital marketing, and global team management.

She pursued education in Marketing and Education from Stanford University Graduate School of Business, Bachelor of Arts in Journalism and Communications from the University of Georgia, and Bachelor of Arts in Communications and Journalism from the University of Southern Queensland.

Currently, Lara MacKenzie serves as the Director of Communications at HP, bringing her wealth of experience and skills to drive strategic communication initiatives within the organization.