Lara Herzer

Lara Herzer is an Executive Creative Director at Dentsu Creative, formerly known as dentsu mcgarrybowen.12 She has a background in copywriting and has held various creative leadership roles in the advertising industry.13

Career Highlights

• Currently serves as Executive Creative Director at Dentsu Creative23
• Runs major accounts including Intel, US Open, and Chevron2
• Previously held the position of Group Creative Director at mcgarrybowen in the US1
• Curated the Copywriting learning module for Dentsu Creative Academy1
• Has won numerous industry awards for her work2

Expertise and Approach

Herzer is known for her emphasis on:

• Continuous learning and curiosity in various industries1
• Finding inspiration from diverse sources, including music, podcasts, and books1
• Mentoring junior creatives by balancing empathy with challenging assignments1
• Adapting to technological changes in advertising while maintaining core writing principles1
• Focusing on providing real value to users through entertainment or education1

Professional Philosophy

Herzer believes in the power of enthusiasm and continual evolution in the creative field. She advises young creatives to build strong networks and develop solid conceptual and writing skills.1 Her approach to creativity involves being a constant student of culture and industry trends.1