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    Lara Fromherz

    Lifecycle & Product Marketing

    Lara Fromherz is the Lifecycle Marketing Manager at Imprint, where she focuses on empowering individuals and companies through effective marketing strategies. With a Bachelor's degree in Business from Boston University, she has accumulated eight years of experience in customer relationship management (CRM), lifecycle marketing, and retention strategies across various industries.1

    In her role at Imprint, Lara is dedicated to helping startups build and retain their customer bases, demonstrating a strong commitment to customer-centric marketing.1 Beyond her professional achievements, she has notable personal accomplishments, including summiting Mt. Kilimanjaro and completing extensive hiking trails such as the John Muir Trail and the Long Trail.1 She resides in Brooklyn, New York.1

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    Lara Fromherz
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    Experience

    Lifecycle Marketing at Imprint (February 2023 - Present)
    Lifecycle Lead at Daylight (April 2022 - September 2022) Lifecycle Lead US at N26 (November 2020 - February 2022) Retention Marketing Manager at Grove Collaborative (January 2018 - March 2020) Sr. Digital Marketing Coordinator at The San Francisco Marathon (December 2015 - December 2017) Merchandiser at Chloe + Isabel Inc. (December 2014 - December 2016)

    Education

    Bachelor of Science in Business Administration in Marketing and Organizational Behavior from Boston University Questrom School of Business (2010 - 2014) Study Abroad at Boston University Paris (2013) High School Diploma from Henry M. Gunn High School (2006 - 2010)

    Location

    Brooklyn, New York, United States