Lara Ermacora

Lara Ermacora is an experienced professional with 12 years in marketing and communication consultancy, specializing in digital transformation and customer centricity.

For the past 5 years, Lara has led the Customer Engagement & Design team at IBM in Italy and is a certified Design Thinking facilitator, advocating for co-design and collaborative methodologies to instigate change within organizations.

She emphasizes the importance of starting transformation from the grassroots, focusing on employee engagement and strategic development.

Lara Ermacora has a diverse educational background, including studies in Cinema Direction, Communication & New Technologies, Social networking & marketing, and Cultural Heritage.

She has been affiliated with various renowned organizations like Boundaryless - Platform Design Toolkit, IBM iX, Freelance, and Ogilvy & Mather, holding roles such as Business Designer, Professor, Senior Manager, Digital Strategist, and Consultant across a broad spectrum of industries.

Additionally, Lara Ermacora has engaged in a wide array of projects ranging from film making, graphic design, social media consultancy, community management, to event planning and web design.

Her experience includes collaborations with prominent brands like Oracle, Pirelli, and Samsung, showcasing her versatility and expertise in different creative and strategic domains.

Lara Ermacora's commitment to driving innovation and leveraging diverse skill sets underscores her holistic approach towards fostering organizational change and growth.