Lara Chrystal

Lara Chrystal is a seasoned professional with over fifteen years of experience in the marketing and events industries, having worked in various regions including the United Kingdom, Asia-Pacific, North America, Europe, and Southeast Asia.

She has collaborated with a diverse range of brands spanning music, disability, ecommerce, hospitality, sports, and technology sectors, among others.

In March 2019, Lara Chrystal established Matchstick Marketing, an independent agency, after a successful career trajectory working with both large corporations and small businesses.

Her primary focus at Matchstick Marketing is to revolutionize the marketing sector by prioritizing brand ethics and driving initiatives for environmental sustainability.

Lara Chrystal pursues her mission while being based and operating from Gadigal Land, showing her commitment to the local community and environment.

Her educational background includes completing programs in Internal Communications, Sales, Marketing & Leadership, and a Diploma in Music Business - Marketing & Advertising.

Lara Chrystal holds the title of Founder at Matchstick Marketing, where she continues to make a positive impact on the marketing industry.