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Lara Canonica
Projektleiterin - Beraterin - Konzepterin - Strategin - Usability Engineer
Professional Background
Lara Canonica is a highly skilled professional with an extensive background in project management, consultancy, and digital communication. With a career spanning over several years, she has made significant contributions across various organizations, honing her expertise in the realms of online marketing, multimedia production, and strategic project leadership.
Lara’s career began as a Junior Net-Consultant at Zutt & Partner, a role where she developed her foundational knowledge of web technologies and online strategies. From there, she progressed to working with Entsorgung + Recycling Zürich as a Personalsachbearbeiterin, where she gained valuable experience in administrative processes and human resources. Her career blossomed further as she joined Jowa AG, firstly as part of the sales support team for pasta and baked goods, and later as the Project Leader for packaging design. These roles allowed her to cultivate her project management skills and work collaboratively with diverse teams to implement innovative solutions.
Her journey continued with her role at nimmrichter cda GmbH as a Multimedia Producer, which enabled her to delve deeper into the creative aspects of communication and content production. Following this, she made a significant impact at Migros Online, working initially as a Web Publisher and then as a Producer in Creation. In these capacities, Lara was responsible for ensuring high-quality content delivery and communication strategies that resonated with audiences.
Lara's dedication to online communication and marketing extended into her role at ZHAW Life Sciences and Facility Management, where she was integral in managing online presence and marketing initiatives. Her expertise developed further, leading her to NEMUK, where she took on responsibilities in both consultancy and project leadership. Most recently, Lara succeeded as a Projektleiterin and Beraterin at Campfire GmbH, showcasing her managerial skills and creative insight.
Education and Achievements
Lara Canonica's educational background is marked by a commitment to excellence and professional growth. She began her academic journey at KV Zürich Business School, where she obtained her Kaufmännische Berufsmaturität, which laid a solid foundation in business administration. This program provided her with essential skills in financial management, organizational behavior, and marketing principles.
Continuing her education, Lara pursued a Creative Media Diploma at SAE Institute. This program further equipped her with skills in digital media production, enabling her to marry creative methodologies with technical prowess—a combination she clearly demonstrated in her subsequent career choices. Her blend of business acumen and creative insight uniquely positions her in the fields of marketing and communication.
Additionally, Lara completed her Kaufmännische Lehre at KV Zürich Business School in partnership with Plakanda AG, which provided her with invaluable real-world experience in a professional setting, enhancing her understanding of corporate structures and operational efficiencies. This comprehensive educational pathway has played a significant role in shaping her versatile career.
Notable Achievements
Throughout her career, Lara has amassed numerous achievements that reflect her unwavering commitment to her profession. As a result of her work in various industries, she has developed a versatile skill set that encompasses project management, digital communication strategies, and creative production—allowing her to tackle complex challenges with finesse.
Her ability to lead projects and implement innovative solutions has led to enhanced operational efficiencies within the companies she has worked for, particularly during her tenure at Jowa AG, where she spearheaded initiatives in product packaging that were both creative and consumer-focused.
Moreover, during her time at Migros Online, Lara's contributions to the digital content strategy were integral in reaching larger audiences and improving customer engagement metrics. Her role at ZHAW in managing communication effectively during an era of digital transformation showcases her adaptability and foresight in navigating the evolving landscape of online marketing.
In her most recent position at Campfire GmbH, Lara's leadership skills shone through as she guided various projects from conception to execution, ensuring that clients' visions were realized while staying aligned with market trends and consumer needs.
Conclusion
Lara Canonica is a dynamic professional whose rich experience in project management, online communication, and multimedia production underscores her passion for creativity and innovation. Her educational background in business and creative media provides her with a multifaceted approach to problem-solving and delivering impactful solutions. As she continues her professional journey, Lara remains committed to applying her diverse skill set and knowledge to inspire positive change and drive successful outcomes in her future endeavors.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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