Lanie Krugel

Lanie Krugel is an eCommerce marketing expert and the co-owner of two leading marketing companies, The Social Kru and Vastly Fine, known for their proven methods and strategies in achieving consistent conversions on social media.

With a background in studying at Volkskool Graaff-Reinet, Delmas School, and the University of Pretoria/Universiteit van Pretoria, Lanie has a solid educational foundation supporting her career in the marketing industry.

Lanie's professional journey includes roles such as Former Co-Founder at Kru & Co, Former Founder and CEO at The Social Kru, Former Senior Account Manager at The Social Tap, Former Director Of Sales Marketing at Oluchi Jewels, and Former Senior Marketing Manager at Vittore, showcasing her diverse experience and expertise.

She and her team prioritize key values - Relationships, Transparency, and ROI, helping clients to achieve significant growth and success in the eCommerce sector.

Lanie Krugel's agencies have gained a strong reputation globally for their exceptional personalized services and the ability to rapidly increase eCommerce store performance, making them some of the top agencies in the world.

Continuously evolving with the latest social media techniques and technologies, Lanie ensures that her clients' brands leverage the best available resources for optimal results.