Lane Swall

Lane Swall is the former General Manager and Dealer Principal at Sierra BMW, a family-owned and fully authorized BMW Motorcycle Retail Center. With a focus on customer service, Lane and the team at Sierra BMW are dedicated to providing knowledge and assistance without pressure, helping customers make educated buying decisions in the world of BMW motorcycles. The company specializes in offering BMW Motorcycle Parts, Accessories, Apparel, and Performance products for various riding styles, including cruising, touring, dual-sport, and sport riding. They also stock hard-to-find Long-Distance and Adventure Touring Accessories, along with original and aftermarket solutions to cater to unique needs. Sierra BMW prides itself on offering high-quality products and top-notch service to support every item sold at their Retail Center. Lane Swall's educational background includes studying Sociology at the University of Arizona and attending Reno High School.