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Lane Borgida
Manager, Brand Communications (Pepsi TM) at PepsiCo
Professional Background
Lane Borgida is a distinguished professional in the field of public relations and brand communications, with a comprehensive blend of experience in marketing and strategic communication. Currently, Lane serves as the Manager of Brand Communications for Pepsi TM at PepsiCo, where he harnesses his expertise to enhance brand visibility and consumer engagement within a global market. His role in one of the world’s largest food and beverage corporations showcases his capabilities in managing brand narratives and fostering innovative communication strategies.
Lane's career has previously spanned various high-profile positions that demonstrate his ascension in the public relations industry. Before his current role at PepsiCo, he was an Account Supervisor at Team Epiphany, where he oversaw strategic accounts, ensuring the successful execution of influential marketing campaigns. His experience extends back to his time at Weber Shandwick, a global leader in public relations, where he progressed from an Account Coordinator to a Senior Account Executive. During this time, Lane honed his skills in client relationship management, campaign strategy development, and creative communication solutions.
Throughout his career, Lane has contributed to enhancing brand image for numerous prominent clients by leveraging targeted media relations, integrated marketing strategies, and cross-functional collaboration. His rich background within the realm of public relations and marketing sets him apart as an innovative thinker who thrives on engagement and storytelling.
Education and Achievements
Lane Borgida’s educational journey is marked by a deep commitment to understanding global communication dynamics. He earned his Bachelor of Arts (B.A.) in Public Relations with a focus on International Studies and Spanish from Penn State University. During his studies, Lane gained a foundational understanding of effective communication strategies, cross-cultural engagement, and the intricate landscapes of international business.
In addition to his degree from Penn State, Lane expanded his exposure to global perspectives by studying Spanish Language, Spanish Art and Architecture, and International Business at CEA Global Education. This diverse educational background has provided him with a multi-faceted understanding of how language and culture influence public perception and branding in a globalized marketplace.
Lane's commitment to professional development is evident in his various internships and entry-level positions, where he began to cultivate his skills in public relations and marketing. He interned at various organizations, including the American Cancer Society and Bethesda Urban Partnership, where he assisted in developing impactful campaigns aimed at increasing community awareness and engagement. Moreover, he gained valuable insights into integrated marketing strategies during his internship with MTV Networks, which undoubtedly helped to shape his career trajectory.
Notable Achievements
In his tenure in the industry, Lane has achieved numerous accolades that reflect his dedication and expertise in public relations and brand management. His current position with PepsiCo not only highlights his strategic acumen but also showcases his ability to lead significant marketing initiatives that resonate across diverse consumer segments. As a Manager in Brand Communications, Lane is responsible for driving brand consistency and fostering impactful narratives that engage customers and enhance brand loyalty.
At Team Epiphany, Lane led numerous successful campaigns that garnered industry recognition, enhancing the visibility of the brands he represented. His work often involved collaborating with cross-functional teams to create nuanced campaigns that effectively reached target audiences through tailored messaging.
Earlier in his career, Lane’s achievements at Weber Shandwick contributed to the firm’s reputation as a leader in public relations. He played a crucial role in various campaigns that utilized innovative techniques in media outreach and consumer engagement, demonstrating his ability to stay ahead of trends in the fast-evolving marketing landscape.
Moreover, Lane’s commitment to continued learning and professional growth showcases his drive to remain at the forefront of the public relations industry. His diverse experiences equip him with a unique blend of skills in strategic planning, brand storytelling, and consumer insights, allowing him to deliver exceptional results for the brands he champions.
Through his career, Lane Borgida exemplifies what it means to be a passionate professional dedicated to connecting brands with audiences through creative and strategic communication. With an impressive background that marries education and practical experience, Lane remains an influential figure in the promotional landscape, sought after for his insight and innovative approaches to brand communication.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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