Lance Yocom

Lance Yocom is a seasoned professional with over 20 years of experience in talent buying, event production, marketing, and business ownership within the independent and corporate entertainment industry.

As the founder of Spune Productions and now the founder/co-owner of Crossover Entertainment, Lance has a strong background in promoting events, booking festivals, developing local bands, and consulting sports groups.

His career has included collaborations with renowned artists like Jason Isbell, Leon Bridges, Maren Morris, and iconic brands such as General Motors and Red Bull.

Lance's passion lies in the intersection of music, sports, and apparel, where he leverages his experience to create engaging concepts that resonate with audiences and build strong brand connections.

Apart from his professional endeavors, Lance is dedicated to coaching and training youth basketball, emphasizing complete athletic and personal development, and prioritizes his faith and family in all aspects of his life.