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Lance Schafer
Entrepreneur ► Automotive Digital Marketing Leader ♦ Innovative Media Strategist ♦ Results-Oriented Team Leader
Lance Schafer is the General Manager of Product and Technology at LotLinx, Inc. He has over two decades of experience as an entrepreneur in digital media, business management, and startups. His work at LotLinx reflects a strong passion for disruptive technologies and innovative solutions in the automotive digital marketing space. Schafer is recognized for leading initiatives that enhance dealer inventory visibility and optimize marketing strategies, such as the Vin View Optimizer, which allows dealers to view their entire inventory effectively.12