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Lance Azucena
Internet Marketer/Entrepreneur
Professional Background
Lance Azucena is a highly accomplished sales professional with extensive experience in both the vacation ownership industry and the arts and entertainment sector. He has consistently ranked among the top sales representatives within the Seattle Wyndham office, claiming a prestigious spot in the top 3 based on year-to-date sales revenue and impressive closing percentages. With a remarkable career closing rate of 12%, including an outstanding peak month featuring a 22% closing rate, Lance exemplifies what it means to be a successful sales agent.
Drawing on his strategic negotiating skills and deep understanding of the sales process, Lance has received multiple recognitions for his achievements, including three distinct awards for meeting sales quotas within the first ten days of each month. Such accolades speak volumes about his dedication and exceptional prowess in driving sales forward.
In addition to his noteworthy achievements within the sales arena, Lance has also made significant contributions to the music industry. He serves as the co-manager and personal booking agent for the national recording artist Shyan Selah, who is signed with the well-known InGrooves/Universal. Lance played a critical role in negotiating numerous venue bookings and hospitality arrangements for artists, resulting in an impressive total of 77 contracted show bookings within just 13 months. This feat underscores his ability to forge strong relationships within the entertainment industry and secure lucrative opportunities.
Lance's innovative approach saw him increase the booking percentage from the previous year's booking agent by 29% and boost sales from bookings by an astounding 111%. His success can also be attributed to his strategic planning and execution in negotiating contracts with high-profile brands such as Converse, Hampton Inn & Suites, Lush Cosmetics, Goorin Bros., Minuteman Press, and LA Fitness within a mere four months of taking on a sales role.
His entrepreneurial spirit and results-driven mindset have also led him to successfully secure a $6,000 investment for an international radio show within just 24 hours, showcasing his ability to thrive under pressure. Lance's commitment to fostering community partnerships is evident in his negotiation with FreightHouse Square, an indoor shopping center, for a six-month term which utilized venues and office space for a quarter-term basis, ultimately yielding a total value of $9,600.
With a staggering total sales volume of over $350,000 in the last three years alone, Lance continues to demonstrate his exceptional capabilities and unwavering determination.
Education and Achievements
Though specific educational details are not provided, it can be inferred from Lance's honorific achievements and extensive professional experience that he has undergone rigorous practical learning throughout his career. His hands-on experience in direct sales, marketing, and management in both vacation ownership and the arts sector has equipped him with invaluable skills in negotiation, fostering relationships, and strategic sales planning.
Lance's momentum in the sales domain is underscored by his ability to achieve exceptional sales targets, alongside his accolades for successful sales performance. The various awards he has received for exceeding sales quotas and building critical partnerships shine a light on his aptitude for not only meeting but exceeding expectations across diverse roles.
Achievements
- Consistently recognized as a top sales performer in the Seattle Wyndham office, landing in the top 3 based on sales revenue and closing rates.
- Maintained a remarkable career closing rate of 12%, peaking at a career-high of 22% during a standout month.
- Honored with three awards for achieving sales quotas within the first ten days of multiple months.
- Played a pivotal role as co-manager and personal booking agent for Shyan Selah, contributing to significant advancements in concert bookings and artist management.
- Successfully negotiated 77 contracted show bookings over 13 months, establishing a proven track record of progress and growth in the live entertainment space.
- Increased booking percentage from the previous booking agent by 29%, coupled with a 111% increase in sales from bookings year-over-year.
- Negotiated partnerships with various national brands including Converse, Hampton Inn & Suites, and Lush Cosmetics in record time.
- Secured a significant $6,000 investment for an international radio show on a tight deadline of 24 hours.
- Initiated and secured a community partnership with FreightHouse Square valued at $9,600, effectively utilizing venues for mutual growth.
- Accumulated over $350,000 in total sales volume over the past three years, highlighting a consistent and effective sales strategy.
Location
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