Lana LoRusso

Lana LoRusso is an experienced executive with a proven track record of driving revenue and profit growth through strategic leadership.

Her expertise includes P&L management, budgeting, profitability, sales, and marketing strategies, as well as client acquisition and retention.

She excels in team management and development, change management, and business transformation.

Lana has a strong background in ad agency relationships, sponsorship, partnership, and alliance strategies, as well as advertising and branded entertainment.

With a focus on experiential marketing, Lana is adept at sales team recruitment and training, digital media, web, and social media strategies.

Her portfolio spans a wide range of industries including consumer packaged goods, technology, beauty, food, beverage, liquor, entertainment, finance, automotive, and retail.

She has worked with major agencies and clients such as IPG, HAVAS, WPP, Walmart, HBO, Disney Parks, Coca-Cola, BMW, and many more.

Lana's technical competencies include utilizing platforms such as Google Analytics, Salesforce, Shopify, YouTube, and social media tools like Hootsuite and Twitter analytics.

She holds a BS in Political Science from Fairfield University and has held significant roles such as VP of East Coast Sales at Atmosphere and VP of Client Partnerships at HBO Max Entertainment Digital Sales at Warner Bros. Discovery.

Prior to that, Lana held various VP and Associate Publisher positions at Meredith Corporation and Time Warner, where she showcased her leadership and sales abilities in the media industry.